Content

FRONT MATTER

• Foreword by Lou Schuler, award winning journalist and author of the New Rules of Lifting series.
• Introduction

SECTION 2: PLANNING FOR SUCCESS

• Chapter 1: So, You're a Personal Trainer–What's Next? (page 14)
• Chapter 2: The Right Fit: Finding Work as a Trainer (Page 26)
• Chapter 3: Set Yoursel Apart: Creating your Training Niche (Page 52)

SECTION 2: WORKING AS A PERSONAL TRAINER

• Chapter 4: You're in Sales Now: The Art of Selling (page 64)
• Chapter 5: One on One: Developing Client Relationships (Page 86)
• Chapter 6: Light the Fire: The Excitation System (Page 110)
• Chapter 7: Keep it Simple: The Focus System and Why it Works (124)
• Chapter 8: Fuel for the Fire: Keeping Clients Inspired (Page 144)
• Chapter 9: The Ten Types: Common Client Personalities and How to Work with Them (Page 160)

SECTION 3: GROWING YOUR PERSONAL TRAINING BUSINESS

• Chapter 10: In-house Relations: Working as Part of a Team (page 186)
• Chapter 11: Get More Green: Making More Money as a Trainer (Page 202)
• Chapter 12: Invest in Yourself: Succeeding as a Trainer (Page 226)