IGNITE THE FIRE: The Secrets to Building a Successful Personal Training Career

Now in a revised, updated, and expanded format, Ignite is the highly practical approach to starting, building, and growing a successful, profitable, and fulfilling personal training career already relied on by tens of thousands of fitness professionals Worldwide.

  • Sell and market better
  • Build great programs
  • Grow yourself, your career, and your bank account
Buy the Book

Bulk order discounts available for gym owners, mentorships, colleges, and more. Click here for more information.


About Ignite the Fire

"Goodman started personal training when he was 18 years old, and by 23 he’d become the head trainer at a boutique fitness studio. But even at that young age, Goodman noticed a few key inefficiencies that caused him and his colleagues worlds of grief. So he set out to find answers, interviewing dozens of fitness professionals to nail down the solutions via what he calls “actionable systems." [...] That quest evolved into Ignite the Fire" - Forbes

HAVE YOU EVER wanted to know the best, high-integrity techniques to get more personal training clients? Have you ever wanted strategies to retain your clients for years? Have you ever thought that there must be more to personal training?

When you first searched for information on how to become a personal trainer or how to become a fitness trainer, nobody told you that personal trainers are now expected to be salespeople, psychologists, nutritionists, post-rehabilitation specialists, and motivational speakers.

You can have all the training expertise in the world, but you must also be able to inspire passion in your clients, and develop relationships with the people you serve.

You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for personal trainers will show you how to:

  • Find your dream job in the fitness industry
  • Find, market to, and sell your ideal client
  • Build amazing workouts for beginners
  • Deal with difficult client types
  • Develop multiple income streams while maintaining your reputation
  • Grow yourself, your career, and your bank account

Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide. It provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

"Goodman shares the secrets of how to land your dream job in fitness, build a client list, and make money in the fitness game." - Livestrong (Rated one of the 21 Must-Read Health, Fitness, and Nutrition Books)

"A look at personal training that goes beyond the textbooks" - Muscle & Fitness

Read a Sample

Click the book below to read a sample from the book including the full chapter on selling techniques for personal training.

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